Concept

This came through Platform Thirteen, the agency founded by Leila Fataar, and from the start it was a genuinely collaborative project. The brief was to create a campaign for Flannels' July Streetwear edit that lived inside UK car culture — not as a backdrop, but as the story itself.

Car culture in the UK is rich, diverse and largely underrepresented. We wanted to challenge the conventions of exclusivity within it by putting real people with real stories at the centre. We found those people in Becky, also known as Queen B, a remarkable driver with a serious collection including a Porsche 930 and a BMW e92 M3, and Nathaniel of Old Beginnings England Garage in Coventry, whose passion for classic cars became a business, a community and a lifestyle. Two very different people, united by their love of cars and how that love shapes the way they dress and move through the world.

Creative Decisions

The video was structured as a journey through the day — from individual profile pieces shot at their own locations, through country road driving sequences at dusk, to a late night car meet that brought the whole community together. Each section had its own visual register but they all lived inside the same cinematic world.

We shot on film alongside digital, used a drone for wide aerial coverage of the Coventry countryside, and incorporated POV drone work for high intensity driving sequences that gave the edit a completely different energy. The 360 camera mounted on the cars themselves added another layer — bonnet, rear, driver's door — perspectives you rarely see in this kind of content.

The references were pulled from music video and film as much as commercial work. That crossover was intentional. The night shoot at the car meet was treated like a music video scene — colour, lights, cinematic compositions, cars as characters rather than products. McLarens, hypercars, classics all in one place. The streetwear was woven through naturally, worn by Becky and Nathaniel as an extension of who they are rather than something placed on them.